The original 2014 report
Original reporting follows. Offers, event dates, product details and opinions are historical. Old outbound links are shown as text.
Net Entertainment, an online gambling company based in Sweden, has partnered with Bet365, UK’s major gambling company, in order to popularize its products in the UK.
According to the terms of this partnership, Bet365 gaming services will now include the best titles rolled out by Net Entertainment. This will serve to popularize the Swedish company’s gaming content in the UK market. Net Entertainment has also signed similar deals with other UK-based online gaming companies such as William Hill, Paddy Power, Sky Vegas, and Ladbrokes.
Commenting on the recent partnership deal with Bet365, Bjorn Krantz, managing director of Net Entertainment Malta Limited, said that the company is pleased to announce its latest partnership with Bet365, which it considers to be “a pioneer in the online gambling space with a significant global reach.”
He further said that the partnership “solidifies the trust and confidence” existing within the technology of Net Entertainment. The partnership will enable Bet365 to deliver the best gaming experience while helping Net Entertainment strengthen its UK footprint.
Steve Ibberson, MD (gaming) at Bet365, spoke on his company’s plans to expand its mobile and desktop offerings. Expressing his appreciation of Net Entertainment, he said that Bet365 is happy to add Net Entertainment’s high-quality games into its portfolio.
Read a little deeper
Find what changed in the game
New blackjack products often change a particular part of the familiar game: an extra wager, a different decision, more hands or a new interface. The announcement is useful for identifying that change. It is not a substitute for a complete rules sheet, nor proof that a named product remains available.
- Main game
- Identify the basic format and who or what the player faces.
- Extra feature
- Separate optional bets and paid choices from the ordinary wager.
- Missing detail
- Do not infer an unreported payout, rule or current availability.
Does a new feature automatically make the main game better value?
No. A feature describes a change, not its mathematical value. Start with the full rules and any separate wager or fee; the linked rules and odds guides explain what to compare.
More from this era
Archive presentation refreshed 26 October 2026. The original report and publication date are retained; this is not a new offer, event listing or product review.