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Blackjack players in Asia who are members of Bodog Casino will be pleased to note that the company is putting a lot of effort to see that their Asian casino plans come to fruition. The company is focusing on marketing the brand to Asian blackjack and casino players and has hired a new Chief Digital Marketing Officer to head this set up.
Torbjorn Wallin, a former marketing chief at Bwin.Party Digital Entertainment, was recently signed on as the new marketing chief for the Bodog Asia division. To take on his new position, Wallin will be relocating to Manila in the Philippines.
According to Robert Gustafsson, the Managing Director of Bodog 88, the new marketing position headed by Wallin will be a crucial driving force behind company growth in the Asian sector. “Digital Marketing is especially important in Asia as there are very few opportunities for direct marketing in the region so the digital strategy is at the forefront of our plans for further growing the brand in Asia. Torbjorn’s experience speaks for itself and he has hit the ground running already which is exactly what we’d hoped for,” he said.
Torbjorn also commented, “Bodog is one of those brands that is always looking to try something new and differentiate from its competitors which mirrors how successful digital marketing works best…- Bodog are always looking to do that which made them very attractive to me.”
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